Step 02 · Enrich · AI
Drop a prompt with column tokens. Get structured data back.
Real-time web research, then structured extraction. Use the BetterEnrich-managed OpenAI key by default or bring your own. The agent runs in any column with token references to other columns.
Magic AI prompt · per column
OpenAI
Write the prompt once. The agent runs it across every row, swapping in column values. Returns are typed (text, number, boolean, enum, JSON).
Real-time web research
managed key
The agent searches the web, opens the relevant pages, and extracts what you asked for. No need to wire up your own crawler.
Bring your own OpenAI key
free
Plug in your own OpenAI or OpenRouter key and we pass the request through. No per-credit charge on the BetterEnrich side.
One platform. One bill. One workflow.
100 credits free. Sixty seconds to set up. Find, enrich, verify, and push without stitching seven tools together.