Privacy Policy

Last updated: July 14, 2025

Introduction

At BetterEnrich, we take the privacy of your data seriously. This Privacy Policy explains what data we collect, why we collect it, how it's handled, and your rights regarding your information. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Who We Are

BetterEnrich is operated by BetterEnrich LLC, located at 3104 E Camelback Rd #2509, Phoenix, AZ 85016, United States. We provide a comprehensive data enrichment platform that helps businesses find and verify contact information for their sales and marketing efforts.

What We Collect and Why

Identity & Access Information

When you sign up for BetterEnrich, we collect:

  • Your name and email address
  • Company name and business information
  • Phone number (optional)
  • Job title and department

We use this information to:

  • Create and manage your account
  • Send you product updates and important notifications
  • Provide customer support
  • Send optional surveys to improve our services

We will never sell your personal information to third parties or use your name in marketing materials without your explicit permission.

Billing Information

For paid subscriptions, we collect:

  • Payment card information (processed directly by our payment processor)
  • Billing address
  • Tax identification numbers where applicable
  • Transaction history (last 4 digits of card number only)

This information is used to:

  • Process payments for our services
  • Calculate applicable taxes
  • Send invoices and billing statements
  • Prevent fraudulent transactions
  • Guide our pricing and marketing strategies

Product Usage Data

We collect information about how you use BetterEnrich:

  • Search queries and enrichment requests
  • API usage and integration data
  • Feature usage patterns
  • Export history and preferences
  • Account settings and configurations

This helps us:

  • Provide and improve our services
  • Troubleshoot technical issues
  • Develop new features
  • Ensure platform security

Website Analytics

We collect browsing data for analytics purposes:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent
  • Referral sources
  • Click patterns and navigation paths

This information helps us:

  • Improve website performance
  • Optimize user experience
  • Measure marketing effectiveness
  • Conduct A/B testing

Cookies and Tracking

We use first-party cookies and limited third-party cookies to:

  • Remember your login information
  • Store your preferences
  • Enable essential platform features
  • Perform analytics
  • Support advertising campaigns

You can control cookie settings in your browser, though some features may not function properly without cookies.

Chrome Extension Permissions

If you use our optional Chrome extension, it requires certain permissions:

  • Cookies: For authentication and session management
  • Storage: To save preferences and temporary data
  • Scripting: To interact with supported websites
  • Tabs: To enable seamless navigation
  • WebRequest: To optimize data processing

The extension only accesses data when you explicitly trigger it and does not collect information without your action.

When We Access or Share Your Information

To Provide Services

We share your data with trusted service providers who help us operate BetterEnrich:

  • Cloud hosting providers (AWS, Google Cloud)
  • Payment processors (Stripe)
  • Email service providers
  • Analytics tools
  • Customer support platforms

All service providers are bound by strict confidentiality agreements and can only use your data to provide services to us.

To Prevent Fraud and Abuse

We may access account data when investigating:

  • Potential security threats
  • Fraudulent activity
  • Terms of Service violations
  • Technical issues requiring manual intervention

We always strive to use the least invasive methods and will notify you unless legally prohibited.

Legal Compliance

We may disclose your information when required by:

  • Court orders or legal process
  • Government requests with proper legal authority
  • Emergency situations involving safety
  • Our legal obligations

We will notify affected users before disclosure unless legally prohibited or in emergency situations.

Business Transfers

If BetterEnrich is acquired or merged with another company, we will:

  • Notify you before your information is transferred
  • Give you the opportunity to delete your account
  • Ensure the acquiring company honors this privacy policy

Your Rights

Regardless of your location, we provide the following rights:

Right to Access

You can request a copy of all personal information we have about you.

Right to Correction

You can update or correct your personal information at any time.

Right to Deletion

You can request deletion of your account and associated data, subject to legal retention requirements.

Right to Data Portability

You can export your data in a machine-readable format.

Right to Object

You can opt out of certain data processing activities, including marketing communications.

Right to Restrict Processing

You can limit how we use your data in certain circumstances.

Right to Withdraw Consent

Where processing is based on consent, you can withdraw it at any time.

Right to Complain

You can file a complaint with your local data protection authority.

To exercise any of these rights, contact us at privacy@betterenrich.com.

Data Security

We implement comprehensive security measures:

  • Encryption in transit (TLS/SSL) and at rest (AES-256)
  • Regular security audits and penetration testing
  • Access controls and authentication protocols
  • Employee security training
  • Incident response procedures
  • Regular backups with encryption

Data Retention

We retain your data for different periods based on its type:

  • Account information: Duration of account plus 30 days
  • Billing records: 7 years for tax compliance
  • Usage logs: 12 months
  • Support tickets: 3 years
  • Marketing data: Until you unsubscribe

Deleted accounts are purged within 60 days unless legally required to retain longer.

International Data Transfers

BetterEnrich servers are located in the United States. If you're located elsewhere, your data will be transferred to and processed in these locations. We ensure adequate protection through:

  • Standard Contractual Clauses
  • Data Processing Agreements
  • Appropriate technical and organizational measures

Children's Privacy

BetterEnrich is not intended for users under 18 years of age. We do not knowingly collect information from children.

Third-Party Services

Our service integrates with various third-party platforms. When you connect these services:

  • You authorize data exchange between platforms
  • Third-party privacy policies apply to their data handling
  • We only access data necessary for the integration
  • You can disconnect integrations at any time

CCPA Specific Rights (California Residents)

California residents have additional rights:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information held by businesses
  • Right to opt-out of sale of personal information
  • Right to non-discrimination for exercising privacy rights

We do not sell personal information as defined by CCPA.

GDPR Specific Information (EU Residents)

For EU residents:

  • Legal Basis: We process data based on contract performance, legitimate interests, legal obligations, or consent
  • Data Controller: BetterEnrich LLC
  • Data Protection Officer: Contact at dpo@betterenrich.com
  • Supervisory Authority: You may lodge complaints with your local authority

Updates to This Policy

We may update this policy to reflect:

  • Changes in our practices
  • New features or services
  • Legal requirements
  • User feedback

We'll notify you of significant changes via email or in-app notifications. Continued use after changes constitutes acceptance.

Contact Us

For privacy-related questions or concerns:

Email: privacy@betterenrich.com
Address: BetterEnrich LLC, 3104 E Camelback Rd #2509, Phoenix, AZ 85016, United States
Data Protection Officer: dpo@betterenrich.com

We aim to respond to all privacy requests within 30 days.